A month on from the launch of our own marketing promo video, we want to share with you the 5 most impactful ways we’ve been marketing with this cornerstone piece of content and the lessons we’ve learned.
Simply put, here’s what you can do to amplify your marketing impact using a single video.
🌐 Integrate directly into your website or landing page.
Probably the most common reason people get in touch is a video to give a killer website user experience. But there’s a big opportunity to do more than simply saying what you do in 60 seconds. Let the video become the centrepiece of your brand narrative, deliver your key message, captivate visitors and leave a lasting impression. And remember, what a top-tier video does better than almost anything else is build immediate customer trust.
📲 Stand out on socials – but do more than upload it and leave.
You can’t repurpose every video and still get maximum impact on social, BUT, if that’s known going in, you can plan this and then slice and dice your marketing video into captivating snippets tailored to each platform’s unique qualities. Focus on the platforms where your audience is, and whether it’s Facebook, Instagram, Twitter, or TikTok, leverage the platform’s preferred formatting to reach more, enchant your followers, spark conversations, and transform your brand presence.
📺 Embrace the magic of TrueView ads on YouTube.
We take advantage of targeted ad placement and low cost per view. If your web traffic is high enough, and this is ideal alongside a PPC campaign, video remarketing is the pro tip for big conversion numbers. See also, how you can have “TV ads for 10p in 2023” with YouTube here.
📧 Convert more in your enquiry follow-ups.
This has been the biggest surprise benefit of our new video. If we could, we would crown our video the salesperson of the month for its ability to help convert enquiries into new clients.
✉️ Boost your newsletters with the word “video”.
According to a study by HubSpot, adding a video to your email can increase click-through rates by up to 300%, and we’ve seen a big increase in the past 4 weeks for our own as well as client campaigns we’ve been running. Campaign Monitor’s research shows a 20% increase in actual conversions as well. Heck, even having the word “video” in your subject line boosts open rates by an average of 19%. In short, get your video in your newsletter.
🧠 Conclusion:
Integrate your marketing video strategically, adapt it to various channels (though don’t think changing the aspect ratio is enough), and create an unforgettable brand experience. Embrace the power of storytelling, engagement, and curiosity to stand out in the crowded marketing landscape.
Take inspiration from Briight, and let your brand story shine brightly in the world of marketing – with just one video!
