Case Studies:
Arc Mobiles
Ads, Rebrand and Website - not in that order
This project with Arc perfectly shows our commitment to helping companies improve their marketing at every stage of the customer journey that deserves to be better. Originally, we were contacted to run an ambitious Google Ads PPC campaign.
We refused.
Then we explained, first we needed to address the other issues they were facing with a brand and website that hadn't been given the love and attention you would expect from a successful business like Arc Mobiles.
Very quickly we could see that if we sent hundreds of high-quality leads to their current site, the conversion rate wouldn't be as high as we would expect our Ad campaigns to be.
An outdated site with mismatched visuals and out-of-date copy makes it difficult to build customer trust. And in telecoms, customer trust is very important.
The first taste is with the eyes
It's no secret we love to bring great looking visuals to the people we work with, and for good reason: looking good never performed better. (We say that a lot).
With the branding refresh we brought a visual cohesion to Arc and built foundational brand guidelines that meant as they marketed more, scaled and grew, anyone touching their brand would know how to use it, maximise the visual impact and keep things on-brand. We led with devices, and showed end users, but brought their brand colours - primary and secondary - into the imagery in interesting ways.
And the cherry on the trust-building-through-visuals cake was refining the logo and submitting it for trademark registration. Arc isn't any flash in the pan telecoms. They've been succesfully trading for over 15 years and almost subliminally, that tiny ® combined with a unified visual identity does a lot of heavy lifting when building customer trust is concerned.
Landing The Site and Launching Ads
With the brand in place, we dove into the customer experience through the old site and worked on what it should be, evaluated the ways people would arrive to the site to understand their state of mind and what they needed to see and where. Then we designed and developed a robust website with a modern, focused pathway and slick navigation. Trust, information and ease-of-use were the priorities.
Web copy was thrown away and completely overhauled to better solve the visitors issue, reassure them as to Arc's credentials, and also tell the Arc story of emphatic customer retention and commitment to service and securing value for their customers.
We knew we were going to be running a fierce Google Ads campaign so as part of the site plan, we created a high-converting landing page, which was optimised as the traffic became pouring in, and is helping the Ads convert 14% of all visits into enquiries.
In most industries that's good, but in telecoms is frickin' amazing.