Case Studies:

Simply Brilliance

From the outset we knew Simply Brilliance were bonkers and... brilliant. They launched mid-pandemic and aimed to disrupt an entire industry. And with our help pushing their visual identity, creating memorable content, GIFs galore and running incredibly effective Google PPC campaigns, they're bloody doing it.

Visual Identity
Strategy
Campaigns
Social Media
Paid Ads
Content Creation
Animation

Once upon a pandemic, Simply Brilliance set out to disrupt the Learning and Development industry and make a name for themselves as the go-to place for trustworthy L&D, HR, and Learning Tech suppliers. This was no small mission, but Simply Brilliance was determined to succeed.
However, they knew they couldn't do it alone. They needed a team of experts to guide them on their journey.
So Briight came in as the wise guides, the sharers of knowledge, the ones with the power to help Simply Brilliance achieve its goals. Together, we embarked on a perilous journey to transform their visual identity into something truly spectacular that would turn heads and capture hearts.
Simply Brilliance's new visual identity was born. It was bold, eye-catching, and unforgettable. People couldn't help but take notice, share it with friends, and clammer to be members of the Simply Brilliance 'herd'.
But this was only the beginning of their journey. Simply Brilliance knew that to truly disrupt the industry, they needed a launch strategy that would make a splash. And so, we set out to create a strategy that would take the world by storm.
With our guidance, Simply Brilliance's launch was a massive success. GIFs ran amock across social media, animated videos penetrated deep into organisations and they quickly gained an online presence and began to make a name for themselves in the industry.
Our work wasn't done there, we joined them on the next leg of their journey. We managed their PPC campaigns, remarketed to visitors, created new campaign strategies, and helped them reach even greater heights.
Now, Simply Brilliance is primed to explode even further in the next few years - and we're right there with them, pushing them to the top.

If it's stats you're after, almost 28,000 people have used the Simply Brilliance platform to look for their dream HR and L&D hook-ups with some huuuuuge names finding partners, such as Innocent, Mitie and Sainsbury's.

It shows you the impact you can have when a frankly brilliant marketing strategy meets a well-executed launch campaign. By exploring and pushing Simply Brilliance's unique brand personality and combining it with our design and marketing expertise the company launched and continue to go from strength to strength. Simple Brilliance are a shining example that if you get your strategy right, combine with a strong visual identity, then you'll make your competitors green with envy.

"

It's amazing how many comments I receive about our incredible marketing - all thanks to the geniuses at Briight.

Alison Tansey, Founder of Simply Brilliance


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To redefine, disrupt and lead an industry takes many steps. Getting in touch is the first one. We’ll take care of the rest.